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Vitafoods 2011: anti-constipation and flavored probiotics

Press release   •   Apr 26, 2011 08:50 UTC

Chr. Hansen’s probiotics experts participate at the leading nutraceuticals trade show in Europe – Vitafoods taking place in Geneva, Switzerland May 10-12, 2011.

“At this year’s Vitafoods we will be showcasing our ‘BB-12® plus fiber’ concept against constipation. The combination builds on strong clinical studies on BB-12® and the historical beneficial effect of fibers on constipation,” says Charlotte Beyerholm, Marketing Manager, Human Health & Nutrition.

On Wednesday May 11 at 15.10 o’clock CET Chr. Hansen will be hosting a Vitafoods seminar about the concept.

“Visitors at our booth may also try some of our samples of probiotic sticks and chewable tablets in various flavors: strawberry, vanilla, peppermint, and orange,” says Charlotte Beyerholm.

Award finalist

Chr. Hansen is shortlisted for two Nutraceutical Business & Technology Awards (NBTA) at Vitafoods:

  • Most Effective Strategic Product Development
  • Most Improved Product Safety and Quality

In the first category, the NBTA judges have selected the Chr. Hansen nomination “BB-12® plus fibre for constipation” as finalist for the award. In the second category, Chr. Hansen’s “Development of infant formula grade probiotic ingredients” is a finalist. The NBTA winners will be announced on May 11 at the Starling Geneva Hotel & Conference Centre.

Meet Chr. Hansen’s probiotic experts at booth no. 518 in the Geneva Palexpo exhibit hall, and learn how we can help improve your business.

Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. The products include cultures, enzymes, probiotics and natural colors, and all solutions are based on strong research and development competencies coupled with significant technology investments. Revenue in the 2013/14 financial year was EUR 756 million. The company holds a leading market position in all its divisions: Cultures & Enzymes, Health & Nutrition and Natural Colors. It has more than 2,500 dedicated employees in over 30 countries and main production facilities in Denmark, France, USA and Germany. Chr. Hansen was founded in 1874 and is listed on NASDAQ OMX Copenhagen.

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