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New natural blue color for confectionary in the U.S.

Press release   •   Aug 15, 2013 09:50 UTC

Chr. Hansen now offers a very bright and attractive blue shade to enhance the appeal of your candy or chewing gum!

Chr. Hansen’s Natural Colors Division launches natural blue for the confectionary and gum industry in the United States. The new natural blue colorant is based on Spirulina, a blue-green algae occurring naturally in tropical and subtropical lakes. Spirulina has a long historic record of accomplishment for many applications across many markets. It provides bright vivid blue and green shades and it can be used various types of confectionary, including panned candy, and chewy candy, jelly gum/gummy candy, extruded candy and chewing gum.

Approved by the FDA
The U.S. Food & Drug Administration (FDA) has approved Spirulina to be used as colorant in confectionary and chewing gum in the U.S and the color is in full compliance with Federal Regulation.

“Consumers have been long awaiting a natural blue and green for the confectionary industry. Spirulina provides a radiant blue and a foundation for natural green blends,” says Kurt Seagrist, Senior Vice President, Natural Colors Division, U.S.

Chr. Hansen provides six liquid and powder product formulas, under the SweetColor™ product line for use in confectionary and gum. The products are safeguarded for micro and bio issues and verified by third party certified auditors. Contact us and let us help you find the product to fit your needs.

Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. The products include cultures, enzymes, probiotics and natural colors, and all solutions are based on strong research and development competencies coupled with significant technology investments. Revenue in the 2013/14 financial year was EUR 756 million. The company holds a leading market position in all its divisions: Cultures & Enzymes, Health & Nutrition and Natural Colors. It has more than 2,500 dedicated employees in over 30 countries and main production facilities in Denmark, France, USA and Germany. Chr. Hansen was founded in 1874 and is listed on NASDAQ OMX Copenhagen.

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