Customers and other stakeholders with an interest in probiotic feed additives will find a website describing our beneficial products and the wide range of applications for the agricultural industry.
Following its 2008 acquisition of Medipharm AB, a Swedish Arla Foods subsidiary producing probiotic bacterial solutions for the agricultural and food industries, Chr. Hansen launches an updated animal health and nutrition website which encompasses Chr. Hansen’s total product offering for the agricultural industry - including former Medipharm solutions.
Information tool for the industry
“The integration of Medipharm is now completed. This new website is an opportunity for our customers to easily access information on all our products and competencies,” explains Chr. Hansen’s Christoffer Lorenzen, Director, Commercial Development, Animal Health & Nutrition. “Going forward, we expect the web resource to work as a useful and targeted information tool for customers and other professionals with an interest in probiotic feed additives, natural growth promoters, and silage inoculants.”
New organization in place
Founded in 1973 Medipharm had been involved in researching, developing and producing microbial products. The company had production sites and sales offices in Sweden, the US, Hungary and the Czech Republic as well as a sales office in Slovakia.
Today, Medipharm’s production has been integrated into Chr. Hansen production sites and the ex-Medipharm sites in the US, Sweden and Hungary have been closed down. The production site in the Czech Republic has been reorganized and now functions as an integrated production/sales/marketing unit and technology centre, charged with the task of expanding Chr. Hansen’s Animal Health business in Eastern Europe.
Extended product range
The Medipharm products have extended Chr. Hansen’s product range, including the important branded products, the probiotic feed additive LACTIFERM and silage inoculant LACTISIL, which means that Chr. Hansen’s product portfolio is one of the strongest and most documented in the market for feed additives and silage inoculants.
Chr. Hansen plans to also launch an Animal Health & Nutrition website in Portuguese and Czech language.
Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. The products include cultures, enzymes, probiotics and natural colors, and all solutions are based on strong research and development competencies coupled with significant technology investments. Revenue in the 2013/14 financial year was EUR 756 million. The company holds a leading market position in all its divisions: Cultures & Enzymes, Health & Nutrition and Natural Colors. It has more than 2,500 dedicated employees in over 30 countries and main production facilities in Denmark, France, USA and Germany. Chr. Hansen was founded in 1874 and is listed on NASDAQ OMX Copenhagen.