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Intensify your pink and red dragees and increase your natural appeal

Press release   •   Dec 01, 2016 13:22 UTC

There is an increasing awareness and demand from consumers for natural and easy-to-understand ingredients in their food products. Within the confectionary industry, finding a natural solution that is both cost effective and easy to apply can be a challenge and has made it difficult for manufacturers to meet consumer demands for ‘naturalness’. With the launch of the SweetColor® Pink 1144 WSP and SweetColor® Red 1344 WSP colorants, Chr. Hansen now offers cost effective, vegetable-based and intense color additive solutions – applicable even for pH neutral panning. Available in Europe, Middle East and Africa.

Red and pink colored candies are often consumer favorites. For confectionary manufacturers, carmine and anthocyanin based colors have been the go-to solution, when moving away from synthetics. To expand our offering beyond carmine and anthocyanins, Chr. Hansen has now developed new color additive solutions to meet the demand for intense red and pink shades.

Chr. Hansen’s new SweetColor® Pink 1144 WSP and SweetColor® Red 1344 WSP provide easy to use solutions that retain their intense color properties, even for neutral pH panning, thereby easing the panning process for confectionary manufacturers, as well as providing a vegetable-based colorant that meets consumer demands for vegetarian, kosher and halal products.

Jakob Rasmussen, Director Global Marketing in Chr. Hansen’s Natural Color Division, says: “Our new SweetColor Pink and SweetColor Red are intense, bright shades that offer a cost competitive alternative to carmine, as well as other fruit and vegetable based solutions. In this way, we are able to help our customers meet consumer demands for ‘naturalness’ in a cost effective, and easy to apply, color solution”.

For more information on the SweetColor® range of natural colors for confectionary, please contact:

Leonardo Rubio Anselmi at +45 45 74 73 57

Or visit the SweetColor® product page.

Chr. Hansen is a leading, global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. We develop and produce cultures, enzymes, probiotics and natural colors for a rich variety of foods, confectionery, beverages, dietary supplements and even animal feed and plant protection. Our product innovation is based on more than 30,000 microbial strains – we like to refer to them as ‘good bacteria’. Our solutions enable food manufacturers to produce more with less – while also reducing the use of chemicals and other synthetic additives – which make our products highly relevant in today’s world. We have been delivering value to our partners – and, ultimately, end consumers worldwide – for over 140 years. We are proud that more than one billion people consume products containing our natural ingredients every day. Revenue in the 2016/17 financial year was EUR 1,063 million. Chr. Hansen was founded in 1874 and is listed on Nasdaq Copenhagen.

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