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Instant colors for instant success

Press release   •   Nov 16, 2011 09:00 UTC

Responding to a growing trend in the international beverage industry Chr. Hansen now launches I-Colors™, an innovative new range of instant natural colors for powder soft drinks.

A major industry trend is instant powder beverages which come in single-shot sleeves that can go everywhere. Simply dissolve in water and voila: Enjoy your favorite taste in drinks at an instant. A widely accepted alternative to branded sodas or plain water, the concept “instant powder beverages” is price attractive, easy and convenient – but all worth nothing if the appearance of the product does not appeal to the consumers. This is where Chr. Hansen comes in, now launching a series of natural instant colors—I-Colors™—that do the trick.

“I-Colors™ solve a number of challenges for the producers of powdered drinks. They color all the components in the powder mix very well; they dissolve smoothly and easily and can be blended to achieve many different shades. With their ability to withstand warm conditions and having long shelf-life, powder beverages are especially popular in South America and Asia,” says Ji Hoong Too, Product Manager, Natural Colors Division, Chr. Hansen.

I-Colors™ are available in yellow for lemon flavors, orange for orange flavors, red for strawberry flavors and magenta/purple for grape flavors.

Visitors to Chr. Hansen’s stand at the Food Ingredients Europe trade show in Paris, France November 29 – December 1, 2011 are invited to experience I-Colors™ in action. You will find us at stand no. 2D31 in hall 2.

Go to our website to discover what Chr. Hansen will be showcasing at FIE.

Go HERE to watch a short video about I-Colors™

Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. The products include cultures, enzymes, probiotics and natural colors, and all solutions are based on strong research and development competencies coupled with significant technology investments. Revenue in the 2013/14 financial year was EUR 756 million. The company holds a leading market position in all its divisions: Cultures & Enzymes, Health & Nutrition and Natural Colors. It has more than 2,500 dedicated employees in over 30 countries and main production facilities in Denmark, France, USA and Germany. Chr. Hansen was founded in 1874 and is listed on NASDAQ OMX Copenhagen.

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