Chr. Hansen now offers “SoGreek” with original culture isolated from the island of Crete – for authentic, yet modern, mild high protein yogurt.
The global yogurt market has undergone a major transformation due to the past years’ Greek yogurt revolution.
The creamy, thick, low fat and protein rich yogurt is the catapult that is transforming the yogurt segment into a major consumer category all over the world. From July 2012 to July 2013, more than 400 new Greek yogurt products were launched in 12 important dairy markets – in the US alone, the number was 220! (Source: Mintel).
SoGreek: It doesn’t get more authentic!
In response to the growing consumer demand for dairy products with natural ingredients and perceived inherent goodness Chr. Hansen is now launching an authentic Greek yogurt culture series: YoFlex® and nu-trish® SoGreek for fortified as well as strained yogurt.
“The new SoGreek cultures, which are also available with our well-documented probiotic BB-12®, contain the best from two worlds: Modern high performing yogurt cultures from Chr. Hansen and an authentic Greek culture from a strain collection from the Agricultural University of Athens. The university set out to find and understand the cultures used in authentic Greek/ Mediterranean artisanal dairy products,” explains Morten Boesen, Marketing Manager, Chr. Hansen.
“They visited small producers and families around the Aegean Sea to sample their homemade recipes from when food was made pure and simple. This work has led to the discovery of the culture used in SoGreek, which was isolated from an artisanal Greek yogurt from the island of Crete 20 years ago.”
Broad spectrum of benefits
The cultures are designed to provide excellent Greek yogurt using either separation technology or milk powder fortification to reach the high protein level.
SoGreek is the perfect answer to a broad spectrum of trends in the industry and among consumers:
• Heritage: Contains real Greek culture, authentic, artisanal
• Health: High probiotic cell counts, high protein, low fat, medium sugar
• All natural: Short ingredient list (milk, cultures), no additives like starch etc.
• Delicious taste and smooth texture
“To our knowledge we are the first to globally launch an authentic Greek culture for Greek yogurt, which is a segment that has far from peaked. We are inviting our customers to unfold the value of dairy with SoGreek!” concludes Boesen.
Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. The products include cultures, enzymes, probiotics and natural colors, and all solutions are based on strong research and development competencies coupled with significant technology investments. Revenue in the 2013/14 financial year was EUR 756 million. The company holds a leading market position in all its divisions: Cultures & Enzymes, Health & Nutrition and Natural Colors. It has more than 2,500 dedicated employees in over 30 countries and main production facilities in Denmark, France, USA and Germany. Chr. Hansen was founded in 1874 and is listed on NASDAQ OMX Copenhagen.