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​FeelGood Kefir “highly commended” at Beverage Innovation award show

News   •   Nov 27, 2015 12:13 GMT

Reinvent an ancient dairy product with intrinsic health benefits and get a head start in a new global trend

Our new eXact® Kefir12 culture was awarded in the Best Beverage Ingredient category at the 2015 World Beverage Innovation Awards.

The culture contains 12 live bacteria and combined with a Yoflex® culture it reinvents the kefir category with a tasty “super” kefir containing 14 live bacteria.

Kefir is a fermented dairy product with a strong heritage and health halo. Originating from Eastern Europe, it is now gaining ground as a new global trend.

“A few years ago we launched eXact® KEFIR1 and KEFIR2 cultures for classic kefir. These cultures have shown to add value to many of our customers in Eastern Europe and Eurasia. We are now seeing Kefir successes in the Western and Asian dairy markets such as the US, Canada and China.

We believe that our new culture eXact® KEFIR 12, which is the technical solution behind the awarded “FeelGood Kefir” concept, will fit this trend in the new kefir markets with a softer and milder taste,” says Lasse Vigel Joergensen, Global Marketing Manager.

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FeelGood Kefir - a super version of kefir with 14 live bacteria:

  • Delicious flavor - mild or sparkling depending on preference
  • Texture – smooth and soft
  • Clean label
  • Reinvention of a product type with a strong heritage
  • Naturally healthy – traditional kefir has intrinsic health benefits

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For more information on FeelGood Kefir, contact Lasse Vigel Joergensen, Global Marketing Manager, Fresh Dairy, dklvj@chr-hansen.com, +45 22 49 51 32, or Marie Tutein Brenoee, Marketing Network Lead & Brand Manager, dkmrb@chr-hansen.com, +45 25 15 14 90.

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